Líder de Insights Comerciales (Crecimiento de Usuarios)

Binance · Business Insight Lead (User Growth) · publicada hace 11 días

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Contratación: Empleado/a
Nivel: Senior
Área: Marketing
Idiomas: English, Mandarin
Ubicación (empresa): Hong Kong

Resumen

Liderarás estrategias de crecimiento global de usuarios, analizando el viaje completo de adquisición a retención. Requiere 8+ años en crecimiento/marketing digital, experiencia global, dominio fluido de inglés y mandarín, y mentalidad analítica fuerte.

user growth analysisA/B testingKPI trackingdigital marketingWeb3fintechmarketing analytics

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Descripción original (en el idioma de la empresa)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Requirements

Optimize user growth & marketing strategies / analysis based on our current global ecosystem
Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)
Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
Run rapid A/B tests, iterate growth models, and improve user quality
Tailor strategies for local markets with deep user insights
Collaborate cross-functionally to bring strategies to life

Responsibilities

8+ yrs in user growth / performance / digital marketing
Global market experience (MENA, LATAM, SEA, Africa, etc.)
Strong data mindset, familiar with growth tools & KPIs
Internet, Web3, or fintech background preferred
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
Adaptable, entrepreneurial, and hands-on

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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Oferta publicada por Binance en su página de empleo; en ApplyFromHere solo la mostramos y la resumimos. ¿Eres la empresa? Solicita retirar o corregir esta oferta.